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Content is king, so be sure to have good, well-written and unique content that will focus on your primary keyword or keyword phrase.

If content is king, then links are queen. Build a network of quality backlinks using your keyword phrase as the link.

Be bold. Use the <b> </b> tags around some of your keywords on each page. Do NOT use them everywhere the keyword appears. Once or twice is plenty.

Deep linking. Make sure you have links coming in to as many pages as possible.

Don't overdo the anchor text. You don't want all your inbound links looking the same, because that looks like automation

Offer articles to ezine publishers that archive their ezines. The links stay live often for many years in their archives.

A big site needs a site map, which should be linked to from every page on the site. This will help the search engine robots find every page
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Be sure you have a unique, keyword focused Title tag on every page of your site. And, if you MUST have the name of your company in it, put it at the end. Unless you are a major brand name that is a household name, your business name will probably get few searches

Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.

Be sure links to your site and within your site use your keyword phrase. In other words, if your target is 'blue widgets' then link to 'blue widgets' instead of a 'Click here' link.

Focus on search phrases, not single keywords, and put your location in your text ('our Glasgow store' not 'our store') to help you get found in local searches.

Valid XHTML 1.0 Transitional Valid CSS!

If your site content doesn't change often, your site needs a blog because search spiders like fresh text. Blog at least three time a week with good, fresh content to feed those little crawlers.

Search engines want natural language content. Don't try to stuff your text with keywords. It won't work. Search engines look at how many times a term is in your content and if it is abnormally high, will count this against you rather than for you.

Not only should your links use keyword anchor text, but the text around the links should also be related to your keywords. In other words, surround the link with descriptive text.

Make sure your site is easy to use. This can influence your link building ability and popularity and, thus, your ranking.

SEO is not a one-shot process. The search landscape changes daily, so expect to work on your optimization daily.

Pay attention to the context surrounding your images. Images can rank based on text that surrounds them on the page. Pay attention to keyword text, headings, etc.

Search engines like unique content that is also quality content. There can be a difference between unique content and quality content. Make sure your content is both.

Give each page a focus on a single keyword phrase. Don't try to optimize the page for several keywords at once.

If you are on a shared server, do a blacklist check to be sure you're not on a proxy with a spammer or banned site. Their negative notoriety could affect your own rankings.

Got a new web site you want spidered? Submitting through Google's regular submission form can take weeks. The quickest way to get your site spidered is by getting a link to it through another quality site.

Be aware that by using services that block domain ownership information when you register a domain, Google might see you as a potential spammer.

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